Call Now to Buy Your Very Own Sham Essay

In â€Å"The Hard Sell: Advertising in America†, Bill Bryson gives specific insight on the necessity of being more aware of why you buy what you buy. Bryson argues that the product name must be short, simple and unique. He states, â€Å"First. It is short. Second. It is not capable of mispronunciation. Third. It does not resemble anything in the art†¦Ã¢â‚¬  (425). Another effective advertising strategy that Bryson observes is the â€Å"giveaway†. Bryson states, â€Å"Consumers became acquainted with the irresistibly tempting notion that if they bought a particular product they could expect a reward†¦Ã¢â‚¬  (427). Bryson also asserts the importance of creating in the consumer a feeling of anxiety that makes the consumer feel as if they NEED the product and not just merely WANT it (428-429). Another efficient selling tactic is the use of scientific-sounding terms, according to Bryson, â€Å"There was never slightest hint of what GL-70 was, but it would, acc ording to the advertising, not only rout odor-causing bacteria but ‘wipe out enzymes!’† (434). Bryson is very insightful and emphatic in his arguments about the alluring thought of a reward, the necessity to create an anxiety in the consumer, and the conclusive â€Å"scientific studies†. Take, for example, any product you can find on a late-night television infomercial. One of the most effective advertisements is the commercial for the ShamWow. Like all the products found on the infomercials, the ShamWow â€Å"comes at an UNBEATABLE offer, call now and get not one, but TWO ShamWows for the price of one!† The company does a very effective job at pulling in the viewer with this line, sometimes you can get even more products like books and containers if you call quick enough. The announcer does a great job at creating the anxiety by asking, â€Å"Does your car always have unsightly water spots? Do your friends ask you when the last time you cleaned your car? Fear no more! The ShamWow will WOW your friends and family!† This causes the viewer to become embarras sed if their vehicle has water spots on it, leading them to want to purchase the ShamWow so they can dry their car before the sun bakes on the water spots. Lastly, and most effectively, the company includes an exaggerated quality by stating that the ShamWow â€Å"holds 12x its weight† to get the consumer to think that they do some kind of study. If you pause in your daily life and take a step by and analyze all the commercials and advertisements that you are bombarded with every day, you will begin to notice the advertising schemes employed by the companies. Bryson’s advice still holds its weight in gold, much like the ShamWow does with water, today. Consumers are tricked into think they need products that they have no use for and can get at a cheaper price.

Epic of Gilgamesh Essay

The Epic of Gilgamesh serves as a great looking glass into a long lost culture in which most artifacts are lost. The story centers on Gilgamesh, a ruthless king who is two thirds god and one third man. As king, he does not meet his potentials of leadership as he is often self-centered and sometimes depicted as inhumane. When his dear friend Enkidu dies, he sets off to find immortality. He eventually fails, but during his journey, he came to terms with his mortality and became a more compassionate person. Even though the main characters are men, the women play small but vital roles along his journey. The women in this epic reveal that they are solely responsible for the civilization of Gilgamesh and Enkidu by means of dream interpretation, sex, and motherly instincts, because the men of this epic do not have the ability to do them on their own. As king, Gilgamesh does things of his own accord and with his own judgment. He terrifies his city with his ruthless behavior, and even upsets the gods. He takes away sons from families, and has his way with newly wedded brides on their honeymoon before the grooms. As Gilgamesh sees women as merely sex objects, it’s difficult to imagine that when he needs direction he goes to his mother, Ninsun â€Å"who is well-beloved and wise (page 66). † It is interesting to see that Gilgamesh sees every other woman as a sex object, except his mother. Some theories to support this impression could be that she is different, because she is a goddess. She, unlike, other women, is a divinity. Or perhaps it could simply be the fact that having his way with his mother is a bizarre concept and also a practice of incest. Gilgamesh has these dreams that he always takes very seriously as he sees them as messages. He consults only his mother to interpret these dreams for him. He explains to her his dream where a meteor fell and he couldn’t lift it. He confesses that â€Å"it’s attraction was like the love of a woman. They helped me, I braced my forehead and I raised it with thongs and brought it to you, and you yourself pronounced it my brother (page 66). † He told his other dream where, â€Å"in the streets of strong-walled Uruk there lay an axe; the shape of it was strange and the people thronged round. I saw it and was glad. I bent down, deeply drawn towards it; I loved it like a woman and wore it at my side (page 67). The reason for his confusion can stem from the fact that Gilgamesh loves the meteor and the axe like a woman, but they are both sex objects he does not understand. With his dreams revolving around the idea of love and femininity, this could be another reason why Gilgamesh seeks out a woman to interpret the dreams. Ninsun then interprets the dreams for him, saying that it foretells a friend coming. She tells Gilgamesh that he will, â€Å"love him as a woman and he will never forsake you. This is the meaning of the dream (page 66). † She is the one responsible for informing Gilgamesh on Enkidu’s arrival. This form of vital information from his mother is a way for her to civilize him. It distracts him from tormenting the city as he listens to the messages given to him. His mother promises something new that somewhat challenges his manhood unlike his current activities that seem very one-sided and in his favor. He now has something new to look forward to that could possibly defy him and concentrates on that. Another example of how women in this epic are sources of civilization is revealed in the chapter, â€Å"The Coming of Enkidu. † Enkidu was created by the gods to be an equal of Gilgamesh. Born wild and uncivilized, he was hairy and lived with the animals. After an encounter with a shepherd, a harlot from the â€Å"temple of love† was brought to civilize Enkidu. The shepherd told the harlot,† teach him, the savage man, your womanly ways, for when he murmurs love to you the wild beasts that shared his life in the hill will reject him (page 64). † After teaching him for six days and seven nights of her womanly art, Enkidu was indeed rejected from his animal friends â€Å"for wisdom was in him, and the thoughts of a man were in his heart (page 65). Feeling alone and unwanted, Enkidu returned to the harlot and allowed her to take him to the enlightened world. On the way, she clothed him, fed him, had him drink wine and treated him more as a child than a lover. This example illustrates one way that women were able to civilize men in this epic. The reason Enkidu returned to the harlot was simply because he liked her. The experience she gave to him was a positive one, one that was receptive and pleasurable. Enkidu returns to her in the hopes that she will give him more instruction and because she is the only person that will talk to him. This is a new relationship to him because it is already predicated to this woman taking charge and teaching him new ideas, customs, and how to live life as a real man. This shows that a woman’s sensuality and sexual appeal had a great power over men. Sex in this story is considered a sacred act. This act that went on for seven nights seemed to drain Enkidu of his wildness, leaving a civilized man. The positive experience that was given and the kindness of the harlot encouraged Enkidu to return as a civilized man and allow himself so be somewhat submissive to her. With the death of Enkidu, Gilgamesh wants to find a way to immortality. Looking for a way to escape death, he finds Utnapishtim, an immortal man. Utnapishtim informs him that he must do something worthy to gain immortality like he did himself. After Gilgamesh fails his challenge miserably, Utnapishtim’s wife implores her husband to give Gilgamesh something for his troubles. We could infer here that she may have felt motherly instincts for Gilgamesh after seeing him in despair. It isn’t easy to find Utnapishtim or his wife, so perhaps her lack of company makes her feel extremely sentimental to those few that do visit. She asks her husband, â€Å"Gilgamesh came here wearied out, he is worn out; what will you give him to carry him back to his own country (page 116)? † Utnapishtim agrees and tells Gilgamesh of a powerful plant that can revive any man. Gilgamesh retrieves the plant, promising to share it with the elderly in his city, but then shortly after loses it. The part that Utnapishtim’s wife played in this chapter of the epic is a huge contribution to the final stage of civilization for Gilgamesh. . This part is vital because shows how she was able to influence her husband and play a significant role during Gilgamesh’s realization about mortality. If she had never convinced Utnapishtim to tell Gilgamesh about the plant we never would have seen a significant change in Gilgamesh when he swore to share the plants’ magical gifts. Losing the plant civilized him because it showed him how death is part of life, it’s unavoidable and inevitable. It is here that he realizes that although he himself may not live forever, his spirit of good leadership as king can. Although Utnapishtim’s wife is nameless and her role is small, it nonetheless started the final stage of civilization for Gilgamesh. The Epic of Gilgamesh is about civilization and wilderness, death and immortality, love and war. This epic shows the masculinity of men and conveys the image that the men during this journey are in control. They say that a man is the head of the house, but the woman is the neck. She can turn the head any way she wants. Along this journey, it’s the women who civilize, educate, and comfort Enkidu and Gilgamesh on their journey. However, it does not show that the women are superior to men. Instead, it focuses on the fact that women are just as good, or equal to, the power of men. This epic reveals that it is vital for men and women to form a sort of partnership. This is a completely different idea of a relationship between men and women from the first chapter. In the beginning of the epic, there was no partnership between the sexes at all. Every way that Gilgamesh treated the women of his city was for his favor. It becomes necessary in the later chapters that in order to complete this epic journey, there must be a formulated partnership between the women and men. An example of this would be the real partnership between Utnapishtim and his wife. If these two were alone and separated, Gilgamesh would have gone home without anything to bring with him and would have never learned the true meaning of life or death. Together, Utnapishtim and his wife agreed to tell Gilgamesh of the powerful plant. This example illustrates that women are indeed very necessary to the story; however, there must be a sort of partnership between them and the men to truly be successful. From dream interpretation to sex to simply offering something of a cancellation prize, the women reveal that they are solely accountable for the civilization of Gilgamesh and Enkidu.

Brain Drain In The Philippine Education

Developing nations are grappling with a phenomenon that started taking shape in the 1960s and in the 70s. A look at most countries in Asia indicates increased levels of influx towards the developed western nations. According to a report released by the United Nations Development Programme (UNDP), Asia is losing billions of dollars in terms of brain drain as its highly skilled workforce and professionals are leaving their countries in droves towards the developed countries for a more rewarding pay. India has lost IT professionals renowned for their computing intelligence.China too has lost people of expertise with almost two thirds of students studying abroad failing to return to their motherland. The list of countries suffering from brain drain runs long, the causes are deep-seated and the implications are inadvertently detrimental to the nation’s economies. Of special concern in this paper is the case of Philippines whose education sector has had adverse effects due to the in creased rate of brain drain amongst teachers. A look at the pattern of labor movement from Philippines to other nations reveals that it has undergone interesting metamorphosis with progressive adverse effects on the economy.Brain drain is a phenomenon that started in the early seventies though not in large droves experienced today. Before then however as Florian and Danilo (2003) note, ‘the movement of highly skilled Filipino professionals though significant was principally a private initiative among workers and their placement abroad. † In the early seventies and the 80s, majority of the Philippines were heading to the Middle East at a mere number of 36, 035 in 1975. This figure however would rise significantly to 214,590 in 1980 and to over 791 000 contract workers in 1998 (Florian & Danilo, 2003).The influx of teachers abroad is as a resultant effect of the push and pull factors between the immigration and the emigration countries. These push factors may range from la ck of employment opportunities as well as the pursuit of a better life and career progression. The unemployment rate in the recent years has ranged between 7 and 11 % and has been the force behind the massive brain drain. Philippines economy is based on a rocky foundation fuelled by agriculture, remittances from abroad and industries that are still in their formative stage. Unemployment is rife and the influx experienced is in the bid to escape this.Philippines economy possesses a limited capacity to absorb less than a million people in terms of employment. This is a small number compared to the high number of graduates and semi skilled personnel it is producing annually. The prospects of employment in foreign lands are a comforting respite to many. A look at the recent educational trends reveals that the country pool of trained professionals and graduates has been on the rise. The country produced over three million graduates in the 90s ranging from different professions although t he bulk of this was in the business related courses.A significant proportion of this comprised of teachers which has been of the most affected profession in terms of brain drain. According to the officials in the education sector, education in Philippines is undergoing a crisis as a direct consequence of brain drain. This is not a problem that affect schools at the formative level but according to J. Florendo B. , even the universities where â€Å"compensation packages and school environment are considered competitive enough by Philippines standards are not exempt from the lure of overseas employment.† (2008) A look at the influx of teachers from Philippines reveals a worrisome trend. It is a clear indication of the situation on the ground. According to the figures released by the Philippine Overseas Employment Statistics, there were as few as 112 teachers that emigrated in search for greener pastures in 1992. This figure was however to increase rapidly in the coming ten year s. J. Florendo B. L. notes that between 1992 and 2002 â€Å"2289 teachers were deployed abroad. † A significant portion of this went to the United States at 45. 2 %.These figures however refer to contract workers and fail to capture the total number of teachers that emigrated. According to the commission on Filipino overseas, there was â€Å"a total of 9,608 emigrant teachers from 1988 to 2001. † (J. Florendo, 2008. ) Over 75% of these teachers moved to the United States. 20 % of all emigrants are trained teachers which leaves Philippines with no sources of teachers to replace those that are moving. Unemployment rates apart, the meager wage awarded to many even in lucrative professions is a lead cause to the emigration.In private schools, teachers earn less than 400 us dollars while their counterparts in the public schools at an entry level take home close to 230 US dollars a month. This is a meager amount compared to over four thousand dollars a month in the United St ates (J. Florendo B. , 2008). The working conditions of the public schools have also exacerbated the need to search for greener pastures. Public schools in Philippine are in a sorry state, largely overcrowded and the inherent corruption across the bureaucracy hinders the emergence of any chance for career progression.The inability of the Philippine’s economy to absorb trained graduate teachers in the public school has not helped either. Philippine produces over 30 thousand teachers at the elementary and secondary level but only a quarter of this number is a absorbed into the public schools. With the huge percentage increase in graduates, the government has only been able to increase its rate by a mere 1. 7 percent creating an oversupply in eligible teachers and hence the emigration Remuneration prospects apart, the proficiency of most Filipinos in English makes them attractive in overseas markets.According to Robert et al â€Å"English continues to dominate the Philippines e ducational system. † He also notes that English â€Å"language has been seriously cultivated for non literary academic purposes since the bilingual education policy of 1974. † The fluency in English hence places Philippines professions at a higher competitive level compared to their counterparts across Asia. (1999) Brain drain across all the professions though it has had some positive contributions, is has adversely affected Philippines economy. The most affected is the education sector. Brain drain in the long run is detrimental to the economy in general.As Michel et al (2001) notes, â€Å"migration of people endowed with a high level of human capital-the so called â€Å"brain drain† is detrimental for the country of emigration. † This has been the case of Philippines especially in some of the selected sectors. Ronald Meinarchs points out clearly that â€Å"the more and better educated a people the greater the chances of economic development. † Whe reas Philippines may be producing professionals through its elaborate system of training and education, the bulk of this population is not directly beneficial to its economy as it immediately emigrates in search of jobs and greener pastures(2003).As a fore mentioned, Philippines is grappling with an acute shortage of qualified and effective teachers. The best teachers in the sector have all fled the country towards the developed nations. This has led to a decline in the quality of education. It is to be noted that most of the teachers that emigrate to north America are the best in the market considering that recruitment standards in the United States are elaborate and require high credentials. High schools are the most affected as the teachers there have a mastery of what they teach.It becomes hard for the department of education in Philippines to fill such posts with suitable replacements in a country where almost all professionals are on the run. It is important to note that there is an undeniable fact on the positive attributes of brain drain in Philippines especially the remittances that have contributed immensely to the economy. These remittances from abroad amount to over us $ 8. 5 billion annually which is almost 10 % of the whole Philippines GDP.It is not however clear how much of this amount is from teachers that work in North America but it is apparent that their remittances are not channeled towards improving the quality of education at home. There are a number of steps that should be taken to address the detrimental impact of brain drain in the educational sector. While it is not possible to restrict the emigration of labor in this age of globalization, the government should lump teachers together with pilots terming them as possessing ‘critical skills. † This will hence require them to work in the country for a certain period of time before they emigrate.This will give the government ample time to train replacements. It is a major conc ern to note that Philippine, though brain drain subsidizes the developed countries’ cost of educating and training professionals. Philippine spends colossal amount of resources to nurture personnel only for them to emigrate at the nick of time. To improve education, the government should spend a considerable amount of the remittances to improve the education system as well as providing tax incentives to encourage remittances.ReferencesRobert B. Kaplan, Richard B. Baldauf, 1999. Language Planning in Malawi, Mozambique and the Philippines. Multilingual Matters Jo. Florendo B. Lontoc, A May-June 2008. Situation on Philippine Education University of the Philippines. Volume 9 Number 3. http://www. up. edu. ph/upforum. php? i=94 Ronald Meinardus, June 30, 2003. The Crisis of Public Education in the Philippines Business World Internet Edition: http://www. fnf. org. ph/liberalopinion/crisis-public-education-philippines. htm Cecil Morella, April 23, 2005. Medical brain drain threat to Philippines The Standard. http://www. thestandard. com. hk/stdn/std/World/GD23Wd04. htmlMigration and the Labour Market in Asia: Recent Trends and Policies Organisation for Nihon Rodo Kyokai, 2003. Economic Co-Operation and Development, Organisation for Economic Co-operation and Development, OECD Publishing. Florian A. Albura, Danilo I Abella, 2003. Developing countries: study on Philippines. International Programme. International Labor Office Geneva. Michel Beine, Frederic Docquier and Hilel Rapport, 2001. Brain drain and economic growth: Theory and evidence. Journal of development Economics. Vol 64 (275-289) Andrew Mountford, 1997. Can a brain drain be good for growth in the source economy? Journal o

Case note on the decision of the Supreme Court in Autoclenz v Belcher Essay

Case note on the decision of the Supreme Court in Autoclenz v Belcher [2011] - Essay Example It sought to establish the actual employment context between the concerned parties as well as the legitimacy of the written term. In this case, the main question to attend to was as to whether the claimants were actually workers, by taking into consideration the already existing regulations such as the 1998 working time regulation (WTR) and the 1999 national minimum wage regulation (NMWR). The decision offered by this court confirms that a lot of consideration should be given to what exactly was the agreement between the concerned parties alongside a written contract terms2. This does not only imply that an employment tribunal (ET) should only consider the terms written at the commencement of the contract, but also at any subsequent phase which might have altered the terms of the contract. Moreover, ET does not need to be confronted by an evidence or intention of third party deceit for it to search beyond an agreement’s written terms. According to the court, the decision does not change in any way employment laws in any way since rationality is allowed in cases that call for it. Background to the case Autoclenz (appellant) is an organization that participates in the provision of car-cleaning services to both auctioneers and motor retailers. On the other hand, the claimants (respondents) consist of 20 valeter individuals who offered their services to Autoclenz as car valeters. All these valeters signed a contract at the begging with Autoclenz which stated that they were self-employed hence their taxation will be based on that3. However, later in 2007, the claimants were subjected to new contracts by Autoclenz which they were required to sign. The new contract had two main clauses: The first clause allowed the valeters to engage another individual to perform services on their behalf as long as that individual met Autoclenz employment standards. Secondly, by handing over responsibilities to another person, that particular individual’s services will n o longer be needed by Autoclenz. There was also a clause that accorded the veleters a right to work refusal. Moreover, the veleters were to give their absence notification in advance4. The claimants later placed a case at the employment tribunal seeking to be recognized as workers considering the definition of a worker by the WTR and MNWR. Basing on these two employment regulations, they also claimed that their remuneration should be in harmony with the NMWR. On the contrary, these claims seemed to be inconsistent with what the written terms of the contract depicted5. Autoclenz considered the valeters to be self-employed individuals who were not in a position to claim the statutory benefits of an actual employee. The two mentioned regulations look at worker from an identical ground as a person who works under: An employment contract. Or other contracts (implied or express). At first the ET held a stand that the veleters can be taken to be workers as well as employees, since Autoclen z exercised much control over them and they were completely in the business6. Furthermore, all the veleters seemed to have no idea of the substitution clause and for the fact that no one of them had participated in it. However, later the EAT giving the saga a different approach argued that since no clauses whether those of substitution or obligation can be inconsistent with employment contracts or personal performance contracts according to the law, then using the written agreement, the valeters were workers but not employees7. Finally, the Court of Appeal settled on the ET’s decision that considered the valeters as being both workers and employees. Main issue and judgment The main issue in this case was for the Supreme Court to establish whether there is a dispute over what is

Strategic management Essay Example | Topics and Well Written Essays - 2750 words

Strategic management - Essay Example The mission is the organization's reason for being. It defines what the company has set out to do. It is broken down into objectives or concrete goals that the company has to reach in order to accomplish its mission. Each goal needs a strategy and a strategic plan for implementing and evaluating the level of accomplishment of the plan. In order to make the strategic plan, a study of both internal and external environments need to be conducted to define the company's strengths which can be used to achieve the objectives, take advantage of opportunities, minimize weaknesses and threats; the company's weaknesses which must be addressed or minimized in order not to detract from achieving the objectives; the opportunities in the external environment which can be taken advantage of; and the threats in the external environment which should be addressed so as not to affect achievement of the objectives.This paper conducts a SWOT analysis of Able Corporation's major competitors - Smith & Whit e Corporation and Matakume. It attempts to anticipate these competitor's strategic responses to specific weaknesses by recommending strategies. The SWOT analysis and the anticipated recommended strategies should be helpful to Able Corporation in charting its strategic course of action with regards its major competitors.Strategic management at the business unit level involves defining the mission and objectives, conducting a situation analysis, formulating strategies, implementing them, and controlling the process through measurement and evaluation. Once objectives are specified, the company has to analyze its current to be able to devise a strategic plan to reach the objectives. An environmental scan has to be performed for both internal and external environments. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT framework was introduced in the 1960's by Lear ned, Christiansen, Andrews, and Guth in their book, Business Policy, Text and Cases. SWOT classifies the internal aspects of the company as strengths or weaknesses, and the external factors as opportunities or threats. Internal analysis for evaluating the company's strengths and weaknesses revolve around factors such as company culture, company image, organizational structure, key staff, access to natural resources, position on the experience curve, operational efficiency, operational capacity, brand awareness, market share, financial resources, exclusive contracts, patents and trade secrets. Opportunities and threats may arise due to changes in the external environments. External analysis, therefore, may involve factors such as customers, competitors, market trends, suppliers, partners, social changes, new technology, economic environment, political and regulatory environment (NetMBA 2007). Using SWOT analysis, two companies, Smith and White Corporation and Makatume Corporation, will be analyzed to address specific strategic management concerns. For Smith and White Corporation, a strategy shall be recommended to address one specific weakness, with brief recommendations for implementation and evaluation, as well as notes on ramifications. For Makatume Corporation, a strategy shall be recommended to address the higher voltage issue without proposing a shift to higher voltages production. S&W SWOT Analysis Smith & White Corporation (S&W) is a very large and aggressive domestic manufacturer of a full line of moderate quality professional and consumer tools. It is a multi-national conglomerate that has dominant shares in all the markets in which it operates. S&W's strengths include: (1) Its aggressive company culture. It uses massive amounts of national advertising to maintain and build brand equity which has made the company a multinational conglomer

Green Fluorescent Protein Essay Example | Topics and Well Written Essays - 3250 words

Green Fluorescent Protein - Essay Example This generates a plethora of chemical transformations where glycine forms a chemical bond with serine, as a result a new closed ring is formed, and the process is followed by dehydration. In the next hour, environmental oxygen reacts with the bond in tyrosine resulting in the formation of double bond to form a new fluorescent chromophore. GFP is ideal for genetic engineering as it has its own chromophore. Genetic instructions are provided to the cell under investigation, which eventually builds the GFP protein, GFP folds up in a specific manner and glows. Various research studies involve GFP as a reporter molecule to understand the functioning of genes or molecules in an explicit manner. Green Fluorescent Protein (GFP) is a protein molecule generated by a jellyfish Aequorea victoria. The organism displays its fluorescent protein along the margin of its umbrella as the glowing points of light. The light is generated from the yellow tissue masses encompassing approximately 6000-7000 photogenic cells. These photogenic cells produce light by means of bioluminescence, encompassing a calcium-activated photoprotein, popularly known as â€Å"aequorin† that produces green fluorescent protein (GFP) and blue-green light. GFP accepts energy from the protein molecule aequorin and gives out as green light (Green Fluorescent Protein, n.d.). GFP comprises of 238 amino acids in its protein. The protein remains highly stable in neutral buffers even at the temperature of 65 ºC. GFP is also stable at wider pH range from 5.5 to 12. The protein molecule of GFP is strongly fluorescent, with a quantum effectiveness of about 80 percent as well as displays molar extinction coefficient of 2.2 x 104 cm-1 M-1. Maximum fluorescence displayed by GFP is at 400 nm while lesser peak is displayed at 475nm, whereas the fluorescence emission peak is displayed at 509nm. The intrinsic fluorescence of the GFP is attributed to its exclusive covalently bound chromophore, which is

QD1 Essay Example | Topics and Well Written Essays - 2750 words

QD1 - Essay Example The principal stakeholders within any business include the shareholders, employees, customers, suppliers, executives, board of directors, and the community in essence. It is a fact that business governance is a multi-faceted subject which takes into consideration the roles of all these pertinent positions (Suppert 2007). A business governance model consists of a number of broad categories which might include auditing, board and management structure and process, corporate responsibility and compliance, ownership structure and exercise of control rights, and financial transparency and information disclosure. The business governance plan is therefore exclusive and is very elaborate in its own right. The business governance regimes are deemed as important because these outline the need for understanding how a business is governed and what steps are necessary to undertake so that the business can bring about a great of deal for all the relevant stakeholders and for its own existence in th e future. The business governance tangents are therefore treated with a great amount of respect because it embodies the basis of achieving strategic objectives and goals. The different components of a business governance plan aim to study the basics related with the business realms. What this means is the fact that businesses will grow and expand further if the different components within their folds are taken care of in an amicable fashion. More than anything else, there is a dire need to understand how business governance would tie up the different stakeholders with the internal publics of the organization. It would also aim to touch upon the significant grey areas which are present within the business, and which might bring some sort of problems in the coming times. One must be sure that the business governance regimes are geared to bring in long term profits more than anything else, and there should be serious efforts and undertakings to make sure that success is guaranteed at t he end of the day. There must not be any compromise on this pointer at all, as has been demonstrated through research and evidence of related study. The business governance plan is a comprehensive one because it lists down the advantages of realizing new business opportunities as well as highlights the shortfalls and how these come about in the first place. What is most important is to know how work domains are manifested within the real sense of the word, and what the organizations are doing to bring success within their realms. The business governance realms require that the communication is done in such a way that there are no loopholes and shortcomings within the length of the corporations and the government. What this suggests is the fact that the business governance matters must have a very set hierarchical setting in place so that any issues that might arise within the future are taken care of in an adequate way. The two-tier boards are usually not very appreciable since thes e give some of the directors the right to vote, while others being at the same level still, are disallowed from the voting quarters. Then again, unitary boards are better since these have a single line of command which means that the decisions are taken by people whilst knowing beforehand who is the head and

Business Models and Planning Chapter Questions Assignment

Business Models and Planning Chapter Questions - Assignment Example Typically, business models undergo significant adaptation to immediate business environments. This means that managers can employ an appropriate business model to counteract changes brought by actions of competitors and other market forces. Technically, business models strive towards maximizing profits by optimizing interrelatedness of production inputs. Practically, outcomes of adopting a given business model remains uncertain. Some model innovations may yield successful outcomes while others may lead to failure. Based on chapter 4 on business model innovation, it is undeniable that companies use different approaches in trying to increase profitability. Despite the immense competitive pressure exerted by active model innovations, most changes in those models are still radical as opposed to being specific2. In many cases, a firm may adopt a correct model but lacks technical framework of articulating the model’s principles into its marketing lines. One definite relation between model innovation and profitability features in the aspect of value proposition. Value proposition becomes instrumental whenever product and service firms understand essential behaviors of consumers in potential markets. All model innovation processes adopts the notion that value proposition plays a significant role in influencing consumers’ purchase decisions3. Inclusion of a concise and appealing proposition statement will not only attracts customers’ attention but also convince a new consumer into purchasing a product or service. In order to appreciate the importance of value proposition in marketing, one should acknowledge the influence exerted by service-profit chain. This chain establishes the relationship between customer satisfaction and profitability. Supposedly, model innovation aims at enhancing corporate profitability by addressing the needs of stakeholders, which in this context comprise

A number of issues that relate to health promotion Essay

A number of issues that relate to health promotion - Essay Example It occurs after the situation usually demanding time commitment which is often a challenge. The two types of practices differ in terms of when they occur. There are several models that have been developed to describe the reflective practice; among these is the Gibbs model (1988) where an individual describes what happened after an experience and looks into the feelings involved in the situation. After which, one evaluates whether the experience was good or bad and makes an analysis of the sense of the situation before concluding on the varied actions they could have taken. Following this, an individual develops an action plan by considering what they will do if the same situation came up again. This model differs slightly to the Atkins and Murphy’s model (1994) where an individual is aware of a situation which they try to describe including thoughts and feelings. They then engage in an analysis of the thoughts and feelings that relate to the situation by identifying the challe nges and exploring alternatives. An evaluation of the relevance of the knowledge by asking if resolving the problem would help and the completeness of the use of knowledge follows. After which an individual identifies the lessons learnt from the experience. I would opt for the Atkins and Murphy model because, it offers a prior evaluation to a situation where one analyses a new experience and indulges their thoughts and feelings by considering the challenges that relate to the situation and exploring alternatives before engaging in the resolution of the problem. It also provides for the identification of lessons learnt from the experience. Task 2 There are a number of areas that have been identified as successful in... This paper focuses on a number of issues that relate to health promotion. The World Health Organization refers to health promotion as the process of increasing health control by an individual. According to the Lalonde Report from Canada, health promotion is a science of helping people change their lifestyles to move toward optimal health. This concept focuses not only on individuals but also on a wide range of ecological and social interventions. Deteriorating health seems to be a worldwide concern. Majority of individuals tend to neglect their health until it is late to make amends. Few people go for screening services to enable them detect chronic diseases in their early stages, ignoring the idea that prevention is better than cure. This could be partly because of high charges or inaccessibility of the services. A number of scholars have attempted to find ways of promoting health. In Australia, schools are being advised to adapt a vegetable and fruit policy, nurses are requested to take up a responsibility in advising individuals on tobacco smoking. Various approaches have been designed to explain adaptation processes by individuals like the Gibbs and Atkins & Murphy models as well as campaigns are being identified to help promote health. Health promotion projects like the Cervical screen Singapore connotes a cervical cancer screen usually conducted nationwide to women aged 25 once every three years.

Book One Amazing Thing Essay Example | Topics and Well Written Essays - 250 words

Book One Amazing Thing - Essay Example As mentioned earlier, all those people who were trapped inside the building will be rescued. They will be able to travel to India. They will carry with them all the good things that they have learned from the tragedy, especially all the good aspects of life that they have heard from the various characters’ life stories. They will carry with them one of the most important lessons they have learned from their experience: hope will never be lost especially if there is cooperation or group spirit. They will completely learn the importance of struggle and its power to strengthen one’s character. And, it is not the commonalities that strengthen a group, but the differences. All the nine characters will successfully resolve the issues and conflicts in their lives. They will find a definite purpose for their travel to India. It will not merely be for pleasure, but for a deeper, more reflective

Kotter's 8 Step Approach for an Organization Term Paper

Kotter's 8 Step Approach for an Organization - Term Paper Example   Ã‚  Ã‚  Ã‚  Company Overview FedEx Corporation is among the best international companies operating in distribution industry, in providing reliable, timely, and rapid express delivery to over 200 states and destinations. The company is able to link international markets that cover beyond three quarters of world’s GDP within a period of four working days. What makes FedEx a world leader is its highly developed information technology infrastructure, competent air path officials, together with well-established mode of transport. The company delivers about 3 million cargos every day in Europe, Africa, India, and the Middle East and currently operates in almost all the cities and territories with its reliable inter states and continental distribution services. United States has one of the biggest offices for FedEx express and is currently expanding its wings to cover more areas around the region through rational and well-planned investments. FedEx story is not all positive since it has been facing various challenges and problems, especially in the current economic meltdown (Gutierrez, 2008). Diagnosis FedEx as an international company that has operated for over three decades has become too complex especially at management level. In addition, competition in the modern world is growing tougher and rapid in the modern economy and this requires FedEx to keep on updating and reinventing themselves. Over the years FedEx image has been tarnished due to numerous complaints from customers, for instance in their packaging methods. Some of the styles and organization practices being used in FedEx have been outdated hence the need to revisit and rebrand the company. The major problem is that FedEx has been unable to adapt effectively to the current economic situations (Gutierrez, 2008).   Ã‚  Kotter’s Change Approach Step 1: Creation of urgency Change can only happen in a company if at all every person or stakeholders in the company desire the change. Develop ing a sense of urgency in an organization starts with identifying and accepting the existing weaknesses in the company because the thought of the company falling or losing their investments arouses managers need to act, and similarly spreads the aspect of urgency to other stakeholders. Financial problems or loss of workforce mostly sparks people to act or make a decision in most companies. Human nature requires a touchable or a foreseeable aspect of failure in order to come out of their comfort zones. For change to occur successfully and effectively in any organization, managers or executives of the company must facilitate a coordinate a discussion where actual problems and threats are mentioned and analyzed (Shaffer & Thompson, 2008). In most scenarios, external consultation has proved to be the most effective, as it brings out the overall weaknesses of the entire company and eliminates biasness. According to Kotter, the degree of urgency is huge enough when about two thirds of the organization’s executives becomes understands the fact that the existing organizational culture and practices are out of line and need to change. Change in most cases starts with an individual or a few people and then others realizes it significance with time. FedEx as a company can take the following steps to initiate change: 1. Documentation of potential threats and forecast in the future in order to predict situations

History of Biological Warfare Essay Example for Free

History of Biological Warfare Essay Biological warfare, also called germ warfare is the use of bacteria, toxins, virus or harmful organism by the military as weapons of war against the enemy. This means that a small quantity of these microorganisms have the capability to kill millions of people if spread evenly and effectively. These biological weapons can also cause sickness to enemy soldiers and disrupt enemy’s logistics and supply lines. Although biological warfare as such has hitherto not taken place on a large scale, yet assuming and apprehending its probable occurrence, many nations have built their individual defensive strategies to be on the safe side. On the basis of this assumption and probability, much research for the purpose of defense against biological weapons has been conducted by the scientists, highly sensitive industries and the governments. But since carrying out germ-warfare against humanity or using harmful bacteria or organism against human beings was considered entirely inhumane, an international treaty banning biological weapons came into force in 1975. By virtue of this treaty, production, possession, and use of such weapons were completely prohibited. More than 150 nations signed this treaty. Deadly Forms of Warfare in History The origin of biological warfare is traced back in ancient times, when the Assyrians, in 6th century B. C poisoned enemy wells with poisonous herbs (eukaryotes or fungi) that cused the enemy lose sanity or consciousness. This was the starting point of biological warfare in human history. Thence onward this typical warfare was used by many in the past e. g. Solon of Athens poisoned the water supply of Phocaea with extremely poisonous herb Veratrum, during his city’s siege; the archers of Scythian, during 4th century B. C. poisoned the tips of arrows to cause infection into the wounds of enemy; the Spartans used sulfur during the Peloponnesian War in 400 B. C. In medieval times, soldiers used to throw dead bodies into the wells. During the Indian-French wars in1689 and 1763, blankets used by smallpox patients were given to Indians for carrying the disease to the latter. It was Germany, which, during World War I, used poisonous gas for the first time against Allied forces at Belgium and Ypres. The use of poisonous gas by Germany caused about 30 percent of casualties suffered by the US army. The use of poisonous gas proved so fatal and devastating in nature that many nations unanimously agreed to ban the use of gas and extremely harmful chemical substances in future wars. But again it was Iraq which breached the agreement and used chemical weapons against Iran in eight years long war (1980-1988). Iraq was also held responsible for using chemical weapons against the independence seeking Kurdish people. Relatively New Forms of Warfare Some of the new forms of warfare that have lately engaged nations in the design, technique and art of modern warfare include: 1. Chemical Warfare 2. Biological Warfare 3. Radiological Warfare 4. Mine Warfare 5. Guerrilla Warfare 6. Amphibious Warfare 7. Psychological warfare 8. Siege Warfare 9. Nuclear Warfare From the above forms of warfare, the chemical, radiological, and biological warfare are singled out as ones in which CBR weapons are used for mass killing; disabling millions of people instantly, transmitting fatal diseases into enemy rank and file; incapacitating the enemy physically, and destroying their food supplies. How do they Work? Chemical Warfare Chemical Warfare involves all those chemical substances which affect the nervous as well as the respiratory systems, besides affecting skin, eyes, and nose. The chemicals, which include gases, liquids, and powders, can be sprayed from airplanes, dropped as bombs, fired in the form of artillery shells, or spread over the area through land mines. But there are some colorless and odorless nerve agents which, if inhaled, can cause immediate death while some chemical agents can cause temporary blindness or confusion. The mustard gas also called ‘Blister Agent’ caused many casualties during World War I. But it is quite relieving to see the chemical agents not widely used in warfare since the end of World War I (1918). Radiological Warfare Radiological Warfare involves those substances that give off radiation, and which may damage the internal organs of a person and even cause death. Radiological warfare is extremely dangerous because the released radioactivity in the process renders the entire area unfit for human life. Mine Warfare Mine Warfare is the use of explosive devices called mines to kill enemy troops and destroy their ships, tanks, and other equipment. Some mines explode when a person steps on them or run over by a tank or jeep, while the naval mines are detonated by the passing of a ship. The two major kinds of mines are: 1. The Land Mines 2. The Naval Mines The main types of land mines are:1) antipersonnel mines, 2) antitank mines, 3) chemical mines, 4) controlled mines, and 5) nuclear mines. There chief four kinds of naval mines include: 1) acoustic mines, 2) contact mines, 3) magnetic mines, and 4) pressure mines Guerrilla warfare Guerrilla warfare is conducted by the fighter bands that employ the tactics of sudden raids, ambushes, and other attacks on small-scale. The term â€Å"Guerrilla† which means â€Å"Little War† in Spanish, was first used by the Portuguese and Spanish armies during the Peninsular War (1808-1814). Amphibious warfare Amphibious warfare is the mode of army operations by land air and sea forces with the objective of capturing a coastal area or a beach. Generally the amphibious operations are considered the most intricate form of modern warfare. During World War II (1939-1945), after Japanese had attacked Pearl Harbor and destroyed US naval installations in the Pacific Ocean, a common objective of United States amphibious warfare was to seize islands in order to build their advance on. These air and naval bases were captured for their operations against Japan. Antidotes for Biological Weapons The antidote for biological agents is a complete kit which contains medicines and treatments for nerve gas. It also contains injectors to fight anthrax, and antibiotics and drugs to reduce the effects of radiation exposure. Normally the kits are kept locked in military vans by the army. It is worthwhile noting that according to the briefing documents prepared by the Army Medical Department for the senior medical command in Iraq Millions of dollars worth of such kits are incinerated in Iraq each year. Army spokesman, Foster, D. said that the services policy is to issue the [kits] to each unit prior to deployment, and ensure all unused [kits are] turned in prior to the units redeployment for destruction. Also the vice president for strategic security programs at the Federation of American Scientists, Ivan Oelrich, said that sending the Antidote-kits is a rational policy just in case some terrorist gets hold of 10 gallons of nerve as† (Bob, 2007) Gas Mask Among other protective coverings such as injections of antidotes, gas masks too are used as one of the defensive measures against chemical agents. Gas mask protects a person from breathing poisonous gases and vapors into the lungs. Only air is allowed to enter the mask through the filter pads, which purifies and filters the air. The charcoal which is padded within the cheeks of mask purifies the air by trapping harmful gases and particles. Particulate filters can remove particles of smoke, dust, and even some harmful biological agents. The purifying materials are in the cheeks of present-day masks, which are often part of an entire protective suit. In World War I (1914-1918), masks were used to protect troops against gas attacks. Gas was not used in World War II (1939-1945), but armies had masks in case gas warfare began. During the Persian Gulf War of 1991 and the Iraq War, which began in 2003, gas masks were issued to troops and civilians in areas where it was feared Iraq would attack. (Lussier and Frances M, 2007)

Tools and concepts to construct your personal career strategy

Tools and concepts to construct your personal career strategy Random House Dictionary defines success to be the favorable or prosperous termination of attempts or endeavors. The ambiguity in this definition may be attributed to the fact that there is no universal meaning for the word success. The meaning of the term depends entirely on the dreams and aspirations of the individual. Most people are given the opportunity to choose their own path, and use their choices to determine their idea of success. My life is a little bit different in that my idea of success has determined my career path. After much contemplation, I have realized that my personal definition of success is to make my fathers company internationally competitive. Stella Cortells book describes several issues related to personality development, and outlines activities and reflections on topics such as: identifying how you perform your best, improving your performance, task-management, assertiveness, giving and receiving constructive criticism, among others. I have considered the results of these activities in the crafting of my career development plan. The self-awareness of an individual should be taken into consideration when he or she is in search of a career. It should also be applied to enhance in the performance of ones job or profession. According to Goleman, the most important variables in ones career decisions are the level of self awareness and self-efficiency. (1996) Self-awareness will enable individuals to make the correct career decisions. In order to achieve my personal career goal, I must strive to become a more self-aware individual. Garavan defined self-awareness as the individuals ability to assess others evaluations of the self and to incorporate these assessments into ones self-evaluation. (1999) In developing my personal career strategy, I first considered my career goal, and the skills and qualifications needed to realize it. Afterward, I considered results of my MBTI model and Johari Window Model. I then integrated my self-realizations and the opinions of my peers and family members as a basis for my career development plan. I first identified how I perform the best. As a child, my favourite sport was football. I played on both community and school teams, and would frequently volunteer to help my coaches organise transportation to and from games. When I reached high school, my football skills were not honed enough to qualify me to play for the team, but out of love for the game, I stayed on as a manager. During my tenure as team manager, I designed several activities for the team and fundraised more money for my schools soccer program than any other manager before. This money was used to purchase new training equipment and uniforms for the team. That year, we beat our rival school for the first time in 5 years. Looking back at this experience, I was able to realize how much I truly enjoyed being in a managerial position. Curious, I consulted my old report cards to see if any of my past teachers had mentioned my leadership skills. Much to my surprise, several of them had mentioned that I was quiet, yet I had the natural ability to lead my classmates in group activities. In the future, I will inherit my fathers company. When the day comes for my to assume a managerial position, my leadership skills will definitely be useful. Despite this, my surprise at the discovery of my teachers comments shows me that I have several blindspots. Based on the comments of my friends and past teachers, I have come to realize that one of my personality traits that has the potential to negatively impact my future career plans is the fact that I am a shy person. While this shyness is not quite a liability, my fear of public speaking, and my reluctance to assert myself may serve to be a serious disadvantage when I assume a managerial position. In order to improve my performance as a manager, I have added relevant steps to my career development plan that will train me enhance my speaking skills and will teach me to be more assertive. I have also added steps and goals in my career development plan in an effort to expand my current knowledge and talents, and thereby improve my performance. According to Monster.com, Many employers are looking for candidates with a strong sense of self-awareness. Monster evens offers a quiz on their website to help determine how self aware you are now as you are looking for a job. (Christie) These skills will help an individual choose the right career and make the appropriate decisions in managerial development. Companies are becoming increasingly aware of the importance of self-awareness, and as such, they are also looking to hire employees who possess these qualities. In order to become more self-aware, I examined my ability to manage and complete tasks. Through personal reflections and feedback from peers and academic advisors, I observed that many of my peers perceive me to be organised and responsive. As a result of this observation, I have realized that I am reasonably efficient in the management of my personal tasks. Because of this, I have designed my career development plan to include a several activities. This will enable me to maximize my time. I took the MBTI test to further my level of self-awareness. The results show that my personality is the ENFP (Extroversion, Intuition, Thinking and Perceiving). People with ENFP personalities tend to lead by creating a vision, and helping people see their potential. ENFP personalities also tend to influence by listening to and incorporating the ideas of others. Finally, ENFP personalities tend to focus on exploring all the possibilities. This personality type describes many characteristics that are in line with the steps I have outlined in my career development plan. One of the steps in my action plan is to obtain a Masters Degree in Business Administration. I hope my studies will supplement my personality and provide me with formal training to enable me to help people see their potential. This skill will be invaluable when I become a manager. I have also used the results of my Johari Window model in the development of my career plan. I noticed that I do not consider myself, nor do others consider me, to possess certain characteristics that I believe are essential to good leadership. For example, I do not consider myself, nor was I described to be articulate. I believe that the ability to communicate with others effectively is an extremely important aspect of management. Considering this, I have modified my career development plan to develop my public speaking skills. It was also interesting to note that I had an empty quadrant in the results of my Johari Window model. This quadrant was the hidden one, which represents the things that the subject knows about his or her self but other people do not know at all (Luft and Ingham 1955). This panel contains all the information that the subject has not divulged to anyone or to the person with whom the interaction is taking place. It is during this step that the process of self-disclosure takes place (Luft and Ingham 1955). Over time, as people begin to trust each other more and reveal more information about them, the items that are contained in the hidden quadrant are moved to the open quadrant. While I would like to believe that I am transparent to the point that there is nothing hidden about me, logically, I know this is impossible. The empty quadrant can likely be attributed to my reluctance to admit that I prefer to keep some things to myself. While this observation did not translate into a step in my career development plan, my awareness of this aspect of my personality will make me more conscious of such behaviour in the future. Another thing I learned through the application of an activity performed during this class, is that I sometimes have difficulty receiving and giving constructive criticism. As I tend to be a very reserved person who tries to see the best in everyone, I have realized that I am not very good at criticizing my peers as I have a tendency to be too nice. This realization came as a shock. Because I consider myself to be a very honest person, I had previously assumed that I was able to provide candid evaluations. My self-awareness of this limitation will definitely help me in my future career. One of the fundamental parts of being a manager is the need to provide employees with constructive criticism. Managers who are unable to do so will be extremely ineffective. As such, I have realized that I need to train myself to be less afraid of what people think, and more concerned with providing helpful evaluations. My awareness of my inability to provide constructive criticism further convinced m e of the need to obtain a Masters Degree, which is a step on my career development plan. I hope that my study of Business Administration will teach me to be a more candid evaluator. A similar activity taught me that I also have difficulty receiving constructive criticism. I attribute this personality deficiency to the fact that I have set a very high standard for myself, and because I am proud of my personal achievements. As such, criticism often embarrasses me. My awareness of this facet of my personality will not only help me in my future career, but I believe it will help me become a better person. In my opinion, it is extremely difficult to advance as an individual without the criticism of others. A person must be able to learn from his or her errors; otherwise he or she will probably continue to repeat the same mistakes. In order to be an effective manager, I will undoubtedly need the advice and guidance of my father, and those who have extensive experience in the field. If I am unable to receive criticism with an open mind, I will be greatly limiting myself. Although my awareness of this personal limitation cannot be translated into a phase on my career de velopment plan, but I will always remember that this is something I need to work on. Conclusion The various concepts and theories in this course have allowed me to become a more self-aware individual. They have enabled me to discover of my personal strengths, weakness and personality tendencies. There are several aspects of my personality and a few character traits of which I was previously unaware. Before being made of aware of these, I already had a career development plan, but it was very vague and general. Much of what I learned about my shortcomings and myself has translated into a phase in my career development plan. Some of the other things I learned about myself cannot be explicitly seen on the plan. Despite this, I will strive to remember these positive characteristics and use them to my advantage. With regard to my negative qualities, I am certain that my awareness of them will help me to ensure that they will not limit my careers progress. Unlike most individuals who are able to use their self-awareness to select their career path, my professional future was determined at birth. As such, I have used my improved sense of self-awareness to identify what needs to be done in order for me to achieve my career goals. Thus, my present plan is much more direct, and focuses on skills and qualifications I need to attain in order to become a better manager. Critically evaluate the role that your self-awareness will play in making your career a success A manager who is unaware of his or her blind spots or of how he or she impacts others is a walking disaster in the workplace, a leader who may lead the troops over the cliff. (Koonce, Richard) My lack of self-awareness could be a liability in the near future. As such, I will strive to be more aware of my blindspots, so as to be informed as to my strengths and weaknesses. This awareness will allow me improve my performance as a manager, as I will be able to better prevent my blindspots from negatively affecting those under my management. By being more self aware, I will be able to use my strengths and personality to create a more work conducive environment. I aspire to be able to use my self awareness to become a better leader, and a more efficient manager. When trying to enhance leadership skills it is imperative for leaders to understand that their behaviour is interpreted differently according to a subordinates personality. Indeed, the same message that a leader is communicating (even if the content is the same) could be interpreted in several different ways depending on the personalities of the subordinates. (Hautala) By being more aware of my behaviour, I will be able to modify my actions according to the personality of my subordinates. Because of this, as a manager, I will be able to communicate effectively with my staff. I believe that effective communication between managers and employees is paramount to the success of a business. The results of my personality test have taught me a lot about myself. Because of the MBTI model, I learned that people who have an ENFP personality tend to influence by listening to and incorporating the ideas of others. As such, I plan to one day use this aspect of my personality in future management practices. I firmly believe that two heads (or more) are better than one. As such, I hope that this side of me will make me more responsive to the changing business conditions. I also learned that ENFP personalities tend to focus on exploring all the possibilities. I have realized that this tendency could be either an asset or a liability. As a future manager, I understand the value of examining all aspects of an issue before making a decision. A thorough consideration of all factors and conditions is more likely to result in a more prudent choice. However, people who are overly concerned with being able to predict the effects of decisions are sometimes unable to make choices quickly, which often results to their disadvantage. My awareness of this side of my personality will enable me to be a better manager, as I will be strive to ensure my desire to consider all possible angles will be an asset, not a liability. Based on the results of my Johari Window model, I have learned that I perceive myself to be kind and shy, while others consider me to be clever, giving, happy, helpful and logical. Today the Johari Window model is especially relevant due to modern emphasis on, and influence of, soft skills, behaviour, empathy, cooperation, inter-group development and interpersonal development. (Businessballs, 2008). This insight into my personality will be useful in my future career. As a manager, the perceptions of the people being management are of utmost importance. Subordinates must perceive their manager to be logical. If they believe otherwise it is unlikely that they will be able to perform their tasks effectively. I hope to maintain the way people view me, as I believe it will be useful in my future career. Self-awareness is necessary to my success as a manager. I truly believe that a deeper understanding of myself will allow me better understand others. Action plan Graduate I am currently a college student I study diligently and manage my tasks efficiently to ensure that I graduate on time Before graduation, I plan to engage in more student activities that will help develop my leadership skills Hone my Public Speaking Skills I am a shy person. Due to the fact that I aspire to be the manager of an internationally competitive company, I need to develop my public speaking skills I will enrol in classes that will train me to become a more articulate and confident speaker Obtain a Masters Degree Further study in the field of Business Administration will be useful in my future career Concurrently, I hope to find a job in company in a similar line of business to my fathers company Work for my fathers company Given my educational training and work experience I hope to study the structure of my fathers company and evaluate its performance and make the necessary changes to make the company internationally competitive

Competitor Analysis and Global Strategy of Nestlé

Competitor Analysis and Global Strategy of Nestlà © Nestlà © depicts itself as a sustenance, nourishment, wellbeing, and health organization. As of late they made Nestlà © Nutrition, a worldwide business association intended to fortify the attention on their center subsistence business. They think reinforcing their authority in this market is the key component of their corporate procedure. This market is described as one in which the shoppers essential inspiration for a buy is the cases made by the item in light of dietary substance. Keeping in mind the end goal to strengthen their upper hand around there, Nestlà © made Nestlà © Nutrition as a self-ruling worldwide specialty unit inside the association, and accused it of the operational and benefit and misfortune obligation regarding the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition. This unit plans to convey unbeaten business execution by offering shoppers trusted, science based sustenance items and administrations. The Corporate Wellness Unit was intended to incorporate healthful esteem included their sustenance and drink organizations. This unit will drive the nourishment, wellbeing and health association over all their sustenance and refreshment organizations. It includes a noteworthy correspondence exertion, both inside and remotely, and endeavors to nearly adjust Nestlà ©s logical and RD ability with purchaser benefits. This unit is in charge of organizing even, cross-business extends that address current client worries and additionally expecting future shopper patterns. Global Strategy Nestlà © is a worldwide association. Knowing this, it is not astounding that universal methodology is at the heart of their aggressive core interest. Nestlà ©s focused techniques are related predominantly with remote direct interest in dairy and other sustenance organizations. Nestlà © means to adjust deals between generally safe yet low development nations of the created world and high hazard and conceivably high development markets of Africa and Latin America. Nestlà © perceives the productivity potential outcomes in these high-chance nations, however vows not to go out on a limb for development. This procedure of supporting keeps development enduring and shareholders glad. When working in a created showcase, Nestlà © endeavors to develop and pick up economies of scale through outside direct interest in huge organizations. As of late, Nestlà © allowed the LC1 brand to Mà ¼ller (an extensive German dairy maker) in Germany and Austria. In the creating markets, Nestlà © develops by controlling fixings or preparing innovation for neighborhood conditions, and utilize the fitting brand. For instance, in numerous European nations most chilled dairy items contain now and then a few circumstances the fat substance of American Nestlà © items and are discharged under the Sveltesse mark name. Another methodology that has been fruitful for Nestlà © includes hitting key organizations with other substantial organizations. In the mid 1990s, Nestlà © went into an organization together with Coca Cola in prepared to-drink teas and espressos request to profit by Coca Colas overall packaging framework and aptitude in arranged refreshments. European and American sustenance markets are seen by Nestlà © to be level and wildly focused. Subsequently, Nestlà © is setting is sights on new markets and new business for development. In Asia, Nestlà ©s system has been to secure neighborhood organizations with a specific end goal to shape a gathering of self-sufficient territorial administrators who find out about the way of life of the nearby markets than Americans or Europeans. Nestlà ©s solid income and agreeable obligation value proportion abandon it with adequate muscle for takeovers. As of late, Nestlà © procured Indofood, Indonesias biggest noodle maker. Their concentrate will be basically on growing deals in the Indonesian market, and in time will hope to fare Indonesian nourishment items to different nations. Nestlà © has utilized a wide-range technique for Asia that includes creating diverse items in every nation to supply the locale with a given item from one nation. For example, Nestlà © manufactures soy drain in Indonesia, espresso flavors in Thailand, soybean flour in Singapore, treat in Malaysia, and grain in the Philippines, for territorial circulation.

Politics in Bolivia :: Essays on Politics

Politics in Bolivia Bolivia is a country located in the central part of South America. As one of the poorest countries in the region, Bolivia entered the XXI century carrying a vast population in extreme poverty. Bolivia has also faced the fate of those countries that don't have a shoreline, which has had a significant negative impact on its commerce, economy and overall development. The most outstanding issue affecting the social, economic and political dimensions of Bolivia's life is clearly the problem of the exportation of Bolivia's natural gas reserves. This is a very complex problem with deeply rooted social, political and historical elements. To understand the current situation in Bolivia we must go back to the IXX century. Bolivia lost a significant amount of territory in a War against Chile during the last part of the IXX century, thus losing access to the Pacific Ocean. Peru, another South American country, tried to help Bolivia, fighting against Chile during this war. As a consequence Peru also lost a significant amount of territory to Chile. Since then Bolivia has tried to regain access to he Pacific Ocean by several diplomatic means. Bolivia has unsuccessfully requested to Chile and Peru to be given a peace of sovereign territory in the coast, including a corridor that would allow Bolivians to connect to a peace of shoreline. Bolivia feels today more than ever the disadvantage of not owning a shoreline. Bolivia has vast deposits of natural gas, which they hope to export to other countries such as U.S and Mexico. Bolivia has engaged in negotiations with Peru and Chile in order to use a sea port in one of these countries to ship the gas to foreign markets. The previous Bolivian president Gonzalo Sanchez de Lozada formed a technical team that evaluated the feasibility and benefits of a project that would use a Peruvian or a Chilean sea port to export Bolivian gas. The project should include a pipeline to be built between Bolivia and the sea-port to transport the gas from the natural deposit. After an extended evaluation this team recommended to use a Chilean port on basis of cost benefits. The Bolivian government then accepted these recommendations and started to engage in negotiations with Chilean companies. After making public the intentions of exporting Bolivian gas through Chilean facilities, the government faced a tremendous reaction from a significant amount of the population and some political sectors of Bolivian congress. The leader of the socialist movement, Evo Morales, called to other Bolivian sectors to rise against government intentions to use Chilean ports to export the Gas. Several labor and farmer unions joined the protests Politics in Bolivia :: Essays on Politics Politics in Bolivia Bolivia is a country located in the central part of South America. As one of the poorest countries in the region, Bolivia entered the XXI century carrying a vast population in extreme poverty. Bolivia has also faced the fate of those countries that don't have a shoreline, which has had a significant negative impact on its commerce, economy and overall development. The most outstanding issue affecting the social, economic and political dimensions of Bolivia's life is clearly the problem of the exportation of Bolivia's natural gas reserves. This is a very complex problem with deeply rooted social, political and historical elements. To understand the current situation in Bolivia we must go back to the IXX century. Bolivia lost a significant amount of territory in a War against Chile during the last part of the IXX century, thus losing access to the Pacific Ocean. Peru, another South American country, tried to help Bolivia, fighting against Chile during this war. As a consequence Peru also lost a significant amount of territory to Chile. Since then Bolivia has tried to regain access to he Pacific Ocean by several diplomatic means. Bolivia has unsuccessfully requested to Chile and Peru to be given a peace of sovereign territory in the coast, including a corridor that would allow Bolivians to connect to a peace of shoreline. Bolivia feels today more than ever the disadvantage of not owning a shoreline. Bolivia has vast deposits of natural gas, which they hope to export to other countries such as U.S and Mexico. Bolivia has engaged in negotiations with Peru and Chile in order to use a sea port in one of these countries to ship the gas to foreign markets. The previous Bolivian president Gonzalo Sanchez de Lozada formed a technical team that evaluated the feasibility and benefits of a project that would use a Peruvian or a Chilean sea port to export Bolivian gas. The project should include a pipeline to be built between Bolivia and the sea-port to transport the gas from the natural deposit. After an extended evaluation this team recommended to use a Chilean port on basis of cost benefits. The Bolivian government then accepted these recommendations and started to engage in negotiations with Chilean companies. After making public the intentions of exporting Bolivian gas through Chilean facilities, the government faced a tremendous reaction from a significant amount of the population and some political sectors of Bolivian congress. The leader of the socialist movement, Evo Morales, called to other Bolivian sectors to rise against government intentions to use Chilean ports to export the Gas. Several labor and farmer unions joined the protests

Symbolism in Trifles by Susan Glaspell Essay -- Sybolism Trifles Susan

Symbolism in Trifles by Susan Glaspell In today's society, we generally view upon everyone as equal beings who deserve equal rights. At the turn of the 20th century, this particular view didn?t exist. Men clearly dominated almost every aspect of life and women were often left with little importance. The Wright?s embody this view of roles in Susan Glaspell?s play Trifles. Mrs. Wright was a typical woman who suffered the mental abuse from her husband and was caged from life. In Trifles, a mixture of symbolism of oppression illustrates Mrs. Minnie Wright?s motives to kill her husband and to escape from imprisonment. In the play, the setting takes place in an "abandoned" and "gloomy" farmhouse out in the country. Almost immediately does the reader get the impression that it is a very secluded and cold place. The coldness of the setting in many ways resembles the aloofness of Mr. Wright who is described as "hard man" and "a raw wind that gets to the bone." Most of the play revolves around the women and the kitchen. While the men scramble throughout the house looking for evidence or hints of a motive for death, the women stumble upon the entire mystery while remaining at the place where they were told to remain and gather items Mrs. Wright. The kitchen too seems like a remote place and much resembles the marriage between Mr. and Mrs. Wright. The kitchen is the spot where Mrs. Wright (and most women of the time) spent most of their time in. Like the cage to the canary, ...

Social Interaction and Technology Essay example -- Sociology

Cellphones, television, and computers are just three of the most popular ways that we communicate in today. They have made a substantial impact on the United States simply by being readily available and easy to use. People are often discussing how technology has impacted us. Many believe that technology is actually hindering society rather than helping it. Then there are those who doubt technology has made our social interactions better. Certainly, this is true; without the advances in technology, our level of social interaction in education, businesses, and relationships would diminish. Education is important, so it would only make sense that technology would have a huge part in it. When children are born, they are placed into a world that is driven by technology. Parents are now using iPads and cellphones to allow their children to get a head start on learning. Now, by the time children are of age to attend school, they are exceedingly prepared to incorporate technology in their education. With this being said, educational institutions must help students get ready to work in a society that encompasses an extensive amount of technology. According to Sean McCollum, â€Å"a handful of school districts†¦are adapting their use to serve the curriculum.† Many schools are now using whiteboards, laptops, tablets, Smartphones and other devices in almost every classroom. Technology enhances learning, boosts confidence, and eliminates geographical limitations. Technology enriches learning by being able to come in different forms and do different things. "For lessons traditionally done with a paper and pencil, we now were able to do them in color, with animation, and with more depth and complexity"(McCollum). Teachers are now able to help stu... ...al interactions with each other. Works Cited Carr, Nicholas G. "IT Doesn't Matter." Harvard Business Review 81.5 (2003): 41-49. Business Source Complete. Web. 1 Apr. 2012. Levin, Barbara. "On-Demand Workforce-Communications Technologies Help Organizations Meet Critical Business Goals." Employment Relations Today (Wiley) 35.2 (2008): 43-50. Business Source Complete. Web. 25 Mar. 2012. McCollum, Sean. "Getting Past the 'Digital Divide'." Education Digest 77.2 (2011): 52. MasterFILE Complete. Web. 25 Mar. 2012. Social Interaction and Technology. n.d. Intelecom. Video. Web. 11 March 2012. Vanden Abeele, Mariek and Keith Roe "New Life, Old Friends: A Cross-Cultural Comparison of Communication Technology Use in Freshmen's Social Life." Conference Papers International Communication Association (2009): 1-36. Communication & Mass Media. Web. 25 Mar. 2012.

Ernest Hemingway Legend Essay

Ernest Hemingway is the ideal of an American legend, rugged, no-nonsense, with personal adventures rivaled only by those in his groundbreaking fiction.   His sparse newspaper style created a literary furor and his success came early and grew until the day he died.   In addition to his canonical novels, Hemingway was also adept at short fiction, including one only six-words long.   Besides, his male bravado, he also managed to capture the alienating effects of modern life in his fiction.   The modern themes of abortion, feminism, and alienation are expressed simply and eloquently in â€Å"Hills Like White Elephants.† In the short story â€Å"Hills Like White Elephants,† Hemingway explores modern alienation in a tense discussion between a couple waiting for a train.   Two Americans in Spain, the man is trying to pressure the woman into some operation, though it is never revealed what this operation is.   Throughout the tense, yet sparse conversation, the man insists she have the operation, yet the woman resists.   It becomes increasingly clear that the operation they discuss may be an abortion, and the tension between the two symbolizes something uniquely modern.   Though abortions have been performed for centuries, it remained taboo until the twentieth century. Hemingway, though never specifically citing abortion as the subject in the story, displays the alienating effect it has on relationships and couples:   â€Å"‘It’s really an awfully simple operation, Jig,’ the man said. ‘It’s not really an operation at all.’   The girl looked at the ground the table legs rested on. ‘I know you wouldn’t mind it, Jig. It’s really not anything. It’s just to let the air in’† (Hemingway).   The man refuses to completely acknowledge the significance of the situation, perhaps suggesting either his refusal or dismissal of Jig’s role as a woman worthy of making her own decision. According to critic Paul Lankin, â€Å"as the man persists in opposing the continuance of Jig’s maternity, he grossly oversimplifies the issue, even to the point of self-contradiction, calling abortion first ‘an awfully simple operation’ and then ‘not really an operation at all’† (234).   His dismissive attitude speaks of a former socially acceptable condescension by men towards women during a time when women were often treated as second class citizens.   This frank discussion between the man and the woman seems only possible in modern literature and seems unimaginable during Victorian times. The tension between the man and the girl is palpable in the short story.   Though they are travelers, imbibing alcohol and waiting for the train to their next destination, the conversation is filled with underlying themes of male dominance and female perseverance.   The man continuously belittles the girl’s feelings towards the pregnancy, and his argument includes many attempts at downplaying the importance.   The man persistently tries to convince her, even though he seems to feign sincerity in much of his words: â€Å"‘Well,’ the man said, ‘if you don’t want to you don’t have to.   I wouldn’t have you do it if you didn’t want to.   But I know it’s perfectly simple’† (Hemingway).    The girl does her best to contend with the man, believing that if she listens to him the relationship will be back to normal.   She hides her worry with levity, including her comment about the hills looking like white elephants.   It becomes apparent that more than fear over the procedure, the girl is coming to the realization that her relationship with the man is not what she thought it was: â€Å"the girl clings to a dream of family and togetherness until the last minute, and finally decides to give it all up as the requisite price of staying with the man-not knowing, as the reader does, from the many hints provided by Hemingway, that the man is likely to leave her, even if she goes through with the abortion† (Hashmi 3). Her final declaration that she is fine is the affirmation that a man cannot dictate her womanhood and her life decisions.   In the end, she becomes the one with the strength and wisdom, understanding that the relationship is forever changed.   The newfound disconnect between the man and the girl will be permanent after this episode, exemplifying the theme of alienation brought by many modern decisions. Though the man believes that the only way to preserve the comfortable relationship is to maintain the status quo, even if it means aborting their baby, the woman disagrees.   The American tries to make himself sound perfectly reasonable and rational, but as the dialogue continues, it becomes clear that he is both selfish and hypocritical (â€Å"Overview: Hills Like White Elephants†). The couple’s disagreement, about something as monumental as creating human life, is a clear sign that they have little that bonds them other than their superficiality.   The girl even comments in the beginning of the story how, â€Å"That’s all we do, isn’t it – look at things and try new drinks?’† The man responds, â€Å"I guess so† (Hemingway).   Later, when the man claims that everything will be the same after the abortion and the baby is the only thing that made them unhappy, it seems like a statement lacking all truth. The very fact that keeping or aborting a baby is a choice, is a uniquely modern issue.   The reality of having to even consider it completely destroys their carefree lifestyle as travelers in Europe, and underlines their existences as solitary beings alienated from each other.   Ironically, the man claims that he only wants her and no one else, but his statements seem insincere. The girl realizes their alienation from each other and the happiness they once knew with the â€Å"claim that Europe ‘isn’t ours anymore,’ which expresses her knowledge that such an innocent return to a secularized American-in-Europe experience of time is impossible† (Grant 3).   Europe is not theirs to share, seemingly as if enjoyment is also no longer theirs to share.   The complexity of their modern dilemma illustrates the true distance between them. Hemingway’s story is one that could only be written during modern times.   Though not many years removed from the Victorian Age, the themes of abortion, feminine independence, and modern alienation have continued to echo throughout the literature of modernity.   While short and devoid of lengthy descriptions, the dialogue and significant themes give â€Å"Hills Like White Elephants† a lasting power that only continues to grow as time goes by. Works Cited: Grant, David. â€Å"Hemingway’s ‘Hills Like White Elephants’ and the tradition of the American in Europe.† Studies in Short Fiction. Summer, 1998. 25 July 2008. . Hashmi, Nilofer. â€Å"‘Hills Like White Elephants’: The Jilting Of Jig.† The Hemingway Review.   Fall 2003. 25 July 2008. . Hemingway, Ernest. â€Å"Hills Like White Elephants.† The Heath Anthology of American Literature.   Lauter, Paul.   3rd Ed.   Boston: Houghton Mifflin, 1998. â€Å"Hills Like White Elephants.† Short Stories for Students, Vol. 6. The Gale Group, 1999. Lankin, Paul. â€Å"Hemingway’s Hills Like White Elephants.† The Explicator. Summer 2005; v63.

Fundamental of portfolio management

The equity peril pension is the excess return need by investors to compensate lucks of holding a armoury rather than holding a chance free addition. Jason ,2011) Under the majuscule Asset Pricing model , endangerment of infection free enthronisations involve borrowing and alter among investors and borrowing positions offset by bestow positions, so let Y = and substitute investors risk evil be . (Bodied, Kane and Marcus, 2011). We rearrange this equation , indicating the equity risk premium is influenced by average risk annoyance and variance of the merchandise portfolio.Its obvious that when risk nuisance of investors and variance of food foodstuff portfolio ontogenesis the equity risk premium pass on goes up, and vice-versa. There argon some confirmable evidences coming into court that during the Global Financial Crisis the volatilities of securities industry addition, for example Chewer (AAA) seduce recognized the increase of volatilities in store mar kets during financial crisis. Besides, accord to the look of Steven, Michael and Bob (2011) derived from trades in options on the S&P/ASX 200 index finger appearinged that the implied volatility climb up during the SGF and stove the peak in 2009.The increase of stock market volatilities not only fight the increase of risks (Karol 2011 and Brooks 2001) but likewise fetch damaging kinship with risk curse. (Chewer 1989 and Carney 2000). There argon some events put forward be summarized in mention of an increase in risk aversion, for example subsequently the Lehman Br opposites marginruptcy in September 2008 the stock market price hardly dropped and the bank lending dramatically decreased, consistent with this there was a overshooting of risk aversion. Paolo, John and Chairs,2011) In conclusion, during the SGF both average risk aversion and risks of market increased, therefore the equity risk premium went up. Part D The pungency in the dissemination of returns has became important in summation set because the traditional mean-variance measuring rod do-nothingnot fully restrict return behaviors (Samuelsson 1970,Campbell and thusly 1992Circler and Huber 2007).This report go reveal discusses the importance of readiness in returns in plus price with he respects of investors sense of taste for ordained raciness and aversion to ostracise edge, which summation pricing parts may be a delegate for readiness, the distinction amongst zeal and co- acuity in returns, and some researches include behavioral finance researches go away be addd. What is asperity and why its important Keenness is a cadence of the asymmetry of opportunity statistical dissemination around its mean.Positive acuteness has more probability distribution towards decreed value, while ban keenness has more probability distribution towards minus value. The skew distribution of summation returns was first point out by Dominant(1985), and it cause by the asymmetri cal cropions of investors to goods intelligence and mischievously news from companies. Chem.., Hong and Stein (2001) argued that there was some other designer The main reason for the increase importance of keenness in returns is that the fantastic assumptions of traditional mean-variance framework.The mean-variance metre assumes the returns ar unremarkably distribute and quadratic preference, however it seldom happened in received word, therefore the insemination of sustain returns and risks may exhibit. According to the finding of Roll(1977) and Ross( 1977) that the portfolio used as a market proxy is inefficient, the Sharpers CAMP have been suggested as invalid. Its alike supported by Bernard and Allotted(2000) that the (unadjusted) mean-variance measurement Sharpe dimension can lead misleading conclusions.For overcoming this bias Parkas and Bear (1986) and Leland (1999) have developed process measure incorporating keenness. Besides, Harvey and self-destruction (2 002) and Krause and litter lout (1976) have recognized the importance of keenness that doctrinal keenness and conditional keenness are important to plus pricing since hey char spielerize the true distribution of asset returns. Furthermore, in traditional mean-variance framework such as Capital Asset Pricing exercise there is only a private efficiency risky asset portfolio.While be for the mean-variance-keenness in returns, there are treble efficient portfolios, which could be considered to provide variegation portfolios. (Harvey and Suicide,2000) Investors preference for prescribed keenness and aversion to negative keenness The compulsive skewed distribution has a womb-to-tomb rear end on the luxuriouslyer(prenominal)-return side of the curve, while the negative skewed distribution has a longer tail in the lower-return did.The asset with negative skewed returns distribution has greater risks that the returns will decrease than what the standard deviation measures, and for positive skewed distribution there are fewer risks the returns will decrease (Mini, 2011) Theoretically, investors have preference toward positive keenness and aversion toward negative keenness, since increasing positive keenness will decrease possibility of cock-a-hoop negative rate of returns.There are many a(prenominal) literally evidences show the preference of positive keenness, for example in 1967 Aridity portrayed that keen-witted investors with sensible utility functions should prefer positive keenness in the distribution of investment returns. Following Aridity (1976),Chinchilla et al. (1997) and Parkas et al. (2003) have recognized investors preference for positive keenness as well. Whats more, investors show their preference toward positive keenness in gambling, lotteries and entrepreneurship (Thomas, Jose and LU-Santos, 2009).Nevertheless, some investors exhibit preference for negative keenness in real life, here investor is not only instance individual but in li ke manner economic agent. Prefer repertory investment is a an example of negative keenness preference, which with reasonable average yields but a clarified chance of heavy losses, to the opportunity of recouping the certain cost(Maker, Nicholas, Dominic and Raymond addition, economic agents facing a electric current of stochastic monetary payoffs will show preference for negative keenness (Nazism, 2004).This as well supported by Richard economic agents may prefer negative keenness under(a) some certain conditions (Richard, 2010). From the research of Harvey and Suicide (2000) we can know that negative keenness receive higher return. In their research they assumed investors require payment for negative keenness, and excess returns could be result from the market inefficiency. The higher return of negative keenness may be a reason that in some circumstance investor will prefer negative keenness.Although investors expect the returns of asset exhibit positive skewed distribution, ordinarily the returns are negatively skewed distribution, since investors react to good news and bad news from corporations asymmetrically. Its explained by Dominant (1985) who first pointed out the skewed distribution of asset returns, and he reposed that the increase of stock price caused by good news is to some issue offset by the increase in the risk premium, which is required by higher volatility.For the decreased stock price caused by bad news is amplified further by the increased in the risk premium. Which asset pricing portions may act as a proxy for keenness The traditional mean-variance CAMP use beta to measure the systematic risks, and there are wads of studies suggest that the beta cant fully sustain the systematic risks. Ban (1981) suggested market capitalisation ,and Fame and French (1992) proposed kook- to-market ratio have comparisonship with the cross-section(prenominal) of stock returns(Chi- Hoist ,2006).There are many debates about whether asset pricing fa ctors such as surface and book-to market ratio may be playacting as a proxy for keenness. The SMB factor measures the spread in asset returns surrounded by small and large size firms, and the HIM factor measures the spread asset returns between high book-to-market ratio and low book-to-market ration assets. In the research of Harvey and Suicide(2000) they found that when adding keenness wholly or Jointly with HIM and SMB to portfolios had similar results, therefore they lamed that book market ratio (HIM) and size (SMB) factors can be act as a proxy for keenness.Recently, Chunk Johnson and shill (2007) also proposed that SMB and HIM are proxies for higher-order moments, and the Fame and French factors could be superior. However, there were some probabilities of errors in variables in their research. Conversely, Smith (2007) applied the condition three-model factor, which was proposed by Harvey and Suicide (2000), he argued that there was minor impact on the price of market beta after adding the size(SMB) and the book-to-market(HIM) actors when the conditional keenness has already included in the model.The playing area of lock away(2004) showed that the conditional keenness plays an important authority in stock market (HIM) factors. even off though there are many arguments about the extent those SMB and HIM assets pricing factors act as a proxy for keenness, as least from the studies of Chunk Johnson and Shill (2007) and Jail (2004) we can conclude that the SMB and HIM those non-market factors cant completely act as a proxy for keenness.Distinction between keenness and co-keenness in returns Keenness is a measure of the asymmetry of probability distribution around its mean or a single asset, while co-keenness measures the symmetry of a variables probability distribution in relation to another variables probability distribution symmetry, which provide estimation of risks of assets connect to market risks. Theoretically, investors show their preference to wards positive conciseness that present the asset has higher possibility of constitutional positive returns than market returns.Thus, humorousness also plays an important role in asset pricing, and there are many studies support it. The studies of Harvey and Suicides (2000), Smith (2005) and Errand and Sys (2005) provided evidence that the conditional merriness can help explain the cross-section of stock returns. Baron-Ideas (1985) and Limit (1989) suggested the pricing of jocoseness. Moreover, jocoseness extends capital asset pricing speculation to some extent.The study by Krause and Litterbug provided the evidence that jocoseness can be regarded as a supplement to the covariance measurement of risks in explaining the returns on individual big board stocks and in the process to interpret the other discrepancies between returns, and the returns when take the NYSE stocks on the whole. Conclusion In conclusion, keenness in returns plays an important role in asset pricing, and ther e are many researches can provide evidence for it. For example, the studies conducted by Campbell and accordingly (1992) and Harvey and Suicide (2000).