Final Assignment Example | Topics and Well Written Essays - 500 words

Final - Assignment Example Consumers who purchase these foods often have tight schedules that cannot allow them to be preparing food at any time. People also prefer buying frozen food due to health concerns. Some are keen to avoid being obese and thus prefer frozen foods due to their low cholesterol content. Television sets purchase is influenced by economic factors. Economic factors mainly centers on a person’s financial status. The wealthy are able to buy bigger and more advanced television than the common people. The choice of buying a television depends on the money one has available at his or her disposal (Armstrong, 2009). For a company to build and manage a brand strategy they must make decisions on the way to add value to their products. This is by use of distinct style, and design, good style makes the product to be attractive to the customers. This can decrease production cost and enhance the reputation of the product thus beating of competition. Nestle USA products have distinct designs and styles which make them stand out from the rest. With the name, they have built in the market they do not spend much on advertisements because people already know them. Choice of packaging is also an important decision to be made by the management. Good packaging means the products becomes more attractive to the customer hence promoting sales. The Nestle USA products have some of the best packaging methods for their products. This ensures their product continues to attract the required attention and the same time maintain their mark of quality. (Armstrong, 2009). Market segmentation is the division of a market in terms of its demographics geographical boundaries and political nature. This creates distinct submarkets with distinct needs and interests. Through segmentation, it is possible for one to get a target market from a division whose interest fit with ones products. The five characteristics of a substantial market segment are measurability, accessibility,